About Easy Loans
We started the business in June 2011. Since then we have grown and become part of a bigger group of lending websites (Quick Loans Ltd).
How We Built Our Lending Brand
The Birth of Our Brand
Despite the industry going through testing times with new regulations and virtue signalling MPs, we have continued to grow in each of the last seven years.
It is worth stating straight away that we are not part of the easyGroup of companies operated by Stelios. In early 2017 we successfully defended our Easy Loans brand against his legal attempt to take it. We do not want anyone believing we are associated with him or his companies. Quite the opposite: we want it to be clear that we have nothing to do with him.
The "Easy" in our name reflects how straightforward we try to make things for people who are accepted for a loan and paid out. There is no paperwork, and we work with lenders who take a practical view of their lending criteria rather than a "computer says no" one.

Our Background
The business behind this site first started in lending around 2009, just after the financial crisis. Demand for credit was high, so customers were easy to come by, but lenders willing to offer credit were not.
We picked up the domain name EasyLoans.co.uk in 2011 and have been operating it ever since. We became incorporated as Quick Loans Ltd in 2015, as regulation of consumer credit moved from the Office of Fair Trading to the Financial Conduct Authority and our previous permission to lend expired.
Easy Loans is a trading name of Quick Loans Ltd, registered in England and Wales with company number 09619094.
Philosophy
Our company was never involved in the mis-selling of PPI. We recognised early on that the product was not right, and we had the good sense and good governance not to sell it alongside any of our products. It is one of the reasons we are still in business.
We want to treat our customers like adults. We do not subscribe to the authoritarian view that a government currently £3 trillion in debt knows how to run people's finances better than they do themselves. We don't think it's a regulator's job to set price caps. That said, we do think some form of regulatory oversight is necessary. Some APRs before the cap came in were eye-watering. Our argument is with the method, not the principle: price caps stifle competition, while the unfair relationship test in the Consumer Credit Act gave courts the power to strike down a deal that was genuinely unfair to the borrower, case by case.
We will continue to give people as many borrowing options as possible. So long as costs are clearly displayed and lenders lend responsibly, we believe the borrower is best placed to decide whether to go ahead.
